Adoption from Foster Care Campaign Background
There are 122,000 youth under the age of 18 in the U.S. foster care system currently awaiting adoption, but 15- to -17-year-olds represent only 5% of those adopted in FY 2019. This campaign spotlights the need to find permanent families for teens, who have lower overall adoption rates and often wait longer to be adopted than younger children. Inspired by real family moments, the PSAs highlight the heartwarming, fulfilling moments that adoptive parents can share with their teens. The PSAs feature the tagline, “You can’t imagine the reward,” reassuring prospective parents that adopting a teen can also help parents grow in new and life-changing ways.