Adoption from Foster Care Campaign Background
Of the 428,000 youth under the age of 18 in the US foster care system, 112,000 are currently waiting for adoptive families. This year's Adoption from Foster Care campaign specifically focuses on the adoption of teens, who generally wait longer to be adopted and have lower overall adoption rates.
This campaign employs humor within relatable bonding moments to encourage potential parents to adopt a child from foster care. Through a series of lighthearted scenarios, these PSAs portray the campaign's tagline that "you don't have to be perfect to be a perfect parent" because when it comes to parenting there are no perfect answers. These relatable vignettes reassure potential parents that teens in foster care don't need perfection; they need the support, security, and love that a permanent family can provide.