Adoption from Foster Care Campaign Background

Of the 428,000 youth under the age of 18 in the US foster care system, 112,000 are currently waiting for adoptive families. This year's Adoption from Foster Care campaign specifically focuses on the adoption of teens, who generally wait longer to be adopted and have lower overall adoption rates.

This campaign employs humor within relatable bonding moments to encourage potential parents to adopt a child from foster care. Through a series of lighthearted scenarios, these PSAs portray the campaign's tagline that "you don't have to be perfect to be a perfect parent" because when it comes to parenting there are no perfect answers. These relatable vignettes reassure potential parents that teens in foster care don't need perfection; they need the support, security, and love that a permanent family can provide.

Utilize this section to to reference background information, research, and other adoption resources relating to the Adoption from Foster Care public service advertising campaign.

Campaign Fact Sheet

One-page fact sheet includes background information on the Adoption from Foster Care campaign, including campaign history and contact information.

Campaign Talking Points (English)

Review this document to familiarize yourself with key facts, statistics, and information about both the issue and the campaign.

Campaign Talking Points (Spanish)

Review this document to familiarize yourself with key facts, statistics, and information about both the issue and the campaign.

Characteristics Analysis

Going Beyond Recruitment (for Sibling Groups)

Going Beyond Recruitment (for Siblings)

Talking with Older Youth About Adoption

Report detailing the demographic breakdown of children and youth 11 to 17 years old photolisted on the AdoptUSKids website.

Document providing valuable tools and information to aid in the recruitment of prospective adoptive families for older sibling group youth in the foster care system.

Document providing valuable tools and information to aid in the recruitment of prospective adoptive families for older siblings in the foster care system.

Tip sheet providing framework for how to talk with older youth about permanency, and offering tangible tips and suggestions on ways to make these conversations more effective and meaningful

CONTACT

Have a question? For more information email Melissa Otero, AdoptUSKids Marketing and Communications Director, at motero@adoptuskids.org.